Human Population and Population Growth

In early years human population and population growth has not been an issue. This is because of the variety of different environmental factors. Sickness and disease has played a large role in keeping human population under control since the beginning of time. It seemed that when a population would get over crowded an epidemic such as, the influenza or small pox would break out. This would drastically decrease the population enough that it would be under control again. Famine is another great controller of population. When a famine strikes an area only the few with enough food will be able to reproduce or even survive. An examination of world population control would not be complete with out including war. War also performs wonders at controlling population by murdering most men of child rearing age. In today†s day and age, with our current technology increases disease outbreak and famine (except in some 3rd world countries) is not much of a factor any more. War is not considered a valid population control method due to today†s â€Å"new† wars. Without the three largest population controllers much of a factor any more, population is free to run out of control. This provides us with an ever-increasing controversy; this is whether government or society should dictate family size. I believe that society can infringe indirect controls over family size, but these are considered more community norms as opposed to hard fast rules such as governments can set. Two examples will follow. First, we will look at our society. Yes, the USA†s turn to no child and one-child families. This was caused by society. Society pushes Americans to have successful careers both male and female. There has been a switch from families to careers. This does not providing Americans with the time or means for multiple children, but cutting the number down to one or none. Another example of society's control is the push in some Asian/Middle Eastern countries for a family†s first child to be male. Even when there is no government regulation many cultures push for your first child to be male. This forces families to abort females and even murder them once they have been born. Once again this is a society/cultural push not a mandated rule. These instances are what different societies have created for themselves, when included in one of these societies it is hard to say whether it is right or wrong. I will first address the aspect that government should not control family size. First of all, it is a natural and religious right to produce offspring. Breed, multiply and populate has been the belief since the beginning of time. The idea is to grow population so that our beliefs and way of life may be spread and passed on. Who is government to take these right away? Governmental control over family size goes against everything that the USA stands for. This would be an age-old idea called freedom. When a government starts dictating the kind and size of family a person can have. Almost all freedom is lost. Another topic briefly addressed above is the aborting and murdering of babies that aren†t male. A first hand example of this is China. China regulates or gives incentives to families that only produce one child. This is where the problem begins because most families want this child to be male. Male children are providers and will go out and join the working world. They will be â€Å"successful†. Many female babies are aborted once sex is determined. If sex is not determined before birth, once born many female babies are abandoned or destroyed. This showing the cruelty that government controlled family size will push people to. Government should control family size because in most instances the general population cannot handle this for themselves. A prime example of this is our already over crowded inner cities. People with chemical addictions and no financial means are cranking out babies right and left. They have no means of providing for all of these children. Government currently provides for these under privileged children, that as cruel as it sounds, should not have been born. I have had a first hand example of this problem. A family friend in another state has adopted three crack babies from the same mother; this mother is also on welfare. This certain mother is by no means an exception. China is another example of why government needs to control population. Look at the current problems that they are faced with because in previous years they have done nothing. Left uncontrolled, population will snowball out of control. Government needs to be aware of the ever -increasing population growth problem. I believe that rather that mandating how many children a family can have. They should educate its population on different means of birth control and possibly start providing for free. Especially in this country a harsher penalties needs to be imposed for chemical dependent mothers that become baby factories. An education/management plan can be imposed allowing individuals the freedom to determine the number of children they desire to have.

Analyse How the Film ‘The Matrix’ presents two Different Versions of Reality

We are presented with two different versions of reality. In one we get the feeling of everything being enclosed and lifeless, this is the Matrix which is a computer program designed as a trap for human minds. In it people have no individuality; they are all just part of the system. The other reality is a harsh post apocalyptic one where computers have enslaved humanity and the sky is dark. This reality is when humans are conscious and no longer part of the Matrix. In the first scene I analysed the, the camera moves along a split section of a wall next to Neo's office until he comes into view. This reminds us that there are walls all around and he is enclosed, this is important because it shows that in the Matrix people are enclosed to make them easier to control. The office he is in is very bland and the lighting is subdued to give the feeling of oppression, this demonstrates how the Matrix has been designed to be dull and uninspiring. The walls parting the office Neo works in are very short allowing people to see over them, this gives the impression of being watched all the time. When the delivery man enters the scene and gives Neo the package it is all done in a monotonous way. Neo and the delivery man do not make eye contact and even when the delivery man talks to Neo he does so in an emotionless way. This accentuates how people in the Matrix act like machines and tend not to show much human emotion. Neo opens the package to find a mobile phone inside. The phone rings as soon as neo opens it, this makes it seem like whoever is phoning him is watching him. When Neo answers the phone music starts, it is a fast beat but not very loud, this builds tension and helps make the mood more exciting. Morpheus speaks to Neo and tells him to look over his office wall, as he does this, the camera cuts to what he is looking at. Neo sees the agents talking to a woman. The music turns into a dramatic drum roll as the agents come into view; this builds drama in the scene and shows that the agents are not good. The agents are wearing black suits which contrast against the cream walls of the office and normal clothes everyone else are wearing. This shows us that they are important and not just normal people. The agents also wear sunglasses, eyes are an important part of the human face and are in some cultures said to be windows to the soul. By dressing the agents in sunglasses I think the director intended to make them less human and without a soul like machines. The agents all turn their heads in unison to look at Neo, this is very abnormal and creepy, and it makes them look as though they are all one unit. Neo quickly ducks down to stop the agents from seeing him. We see Neo crouching on the phone; the camera gives us an aerial view of Neo. The way we see him crouching in the corner of his office with no where to escape, like a caged animal is like a metaphor for the Matrix being like a Zoo for humans. As Neo leaps into a cubical on instruction from Morpheus the music slows down and Neo hides in a dark corner. The slow music makes the audience relax slightly and the dark lights emphasises that Neo is hiding away. As Neo then runs around the office the music gets much faster and builds excitement and energy. The camera tracks Neo as he runs away which makes the office look like a maze. The maze could also be interpreted as the Matrix with Morpheus is guiding him out of to escape from the agents, this mirrors what happens in the film when Morpheus really does guide Neo out of the Matrix. I think that by making the Matrix look like a dull, lifeless place the directors were trying to show us that the matrix was designed to be un-stimulating and mind controlling to stop people questioning their reality, so they don't realise that they are in the Matrix and learn how to control it to escape. The program gives people just enough stimulation to keep their minds occupied while the computers use their bodies for energy. When the scene on Morpheus's ship first starts the screen is black and we hear Morpheus's voice. This makes it feel as if we are hearing him through the ears of someone who is asleep. The light then gets very bright then fades to a shot of Trinity. The way the light is very bright then fades makes it seem like someone waking up because when you open your eyes after a deep sleep everything seems too bright and hurts your eyes. The shot of Trinity comes from an angle where Neo is laying which makes it seem like we are seeing her through his eyes. We then see an aerial view of Neo's head. He looks very pale and the bed he is laying on is a dark background which makes a contrast to his pale skin, this shows us that he hasn't been exposed to any or much light. He also has no hair with shows he hasn't been growing properly. The fact that he has no hair and is pale also makes him look like a new born baby, this metaphorically expresses how being taken out of the Matrix and coming into the real world is like being reborn. When we see the machines he is being monitored by he looks like a new born baby being kept in an incubator which demonstrates how weak he must be. The music is much slower and calmer in contrast to the fast energetic music that is heard in the matrix. This could be because time is more real in this world and is passing slower. As the camera cuts to different shots of Neo it fades out to black then back in, this could be portraying how time is moving slowly. The fading could also be Neo fading in and out of consciousness. It could have been intended by the directors to look like a hallucinatory affect, as if Neo was dreaming and only semi-conscious. When we see the side shot of Neo we see lots of long needles protruding from his body. The needles reminisce ones used in acupuncture which is an ancient art, mixed with a blue light that shines on Neo to give a futuristic feel. This illustrates the very old mixing with the new to impress upon the audience how science and medicine have moved on and become more advanced through the years, but not forgotten the old techniques like acupuncture. When Neo talks to Morpheus we see he has grown some hair, this shows us that a lot of time has passed. The music is very calm which sets a mood of security. The camera tracks along Neo's body showing all of the holes and instruments sticking out of him, this shows us that Neo has never used his muscles before so the medical equipment is helping him grow some faster. The fact that he has things sticking in his skin and going beneath the skin show us how things are real, but in the Matrix people are just digital projections of their minds. It's like when you pinch yourself to make sure you are not dreaming. The scene ends by fading to black again which could mean Neo is drifting out of consciousness or that time is passing.

Analyzing Suspense And Tension In The Monkey S Paw English Literature Essay

Analyzing Suspense And Tension In The Monkey S Paw English Literature Essay As ‘The Monkey’s Paw’ was published in September, 1902, by the author, WW Jacobs. Jacobs creates a sense of horror, suspense and tension very effectively in ‘The Monkey’s Paw’ by using variety of literary techniques. It firmly abides by the Gothic Horror genre which can be defined as a theme which combines elements of both Horror and Romance. A ghost story is a story determined to scare the reader it usually builds up gradually with tension and suspense, in ‘The Monkey’s Paw’ Jacobs has used a lot of intense, exaggerated words to build tension and suspense in many elements of the story. Jacobs creates the story scary in ways that are very different to modern Horror films and books. It shows the reader that the story was written in the early twentieth century as it contains many details that would have been common in Victorian literature. There are numerous features which are obvious from ‘The Monkeys Paw’ which strikes to show the reader that the story was written over a century ago, as a result of this the old fashioned language which Jacobs uses. The old fashioned language used throughout the whole story contains words such as ‘visage’ and ‘rubicund’, these are not words that are commonly being used today. The story contains many details that would have been common in Victorian literature this tells that the story was written in the early twentieth century. Moreover the fact that  £200 was considered to be a lot of money this clearly reflects that the story was from a long time ago as  £200 is not seen as a large amount of money in the modern world. In ‘The Monkey’s Paw’ W.W.Jacobs uses variety of different ways to portray different feelings and emotions, by describing the characters, the setting and the actions of the story, which add to the accumulation of suspense. Jacobs begins the story by setting the scene and creates an atmosphere of suspense by describing the area in which the White’s live. In the story â€Å"The Monkey’s Paw† W.W. Jacobs has used words like ‘Darkness’ and ‘Trembling’ numerous times, all these descriptive words used to manifest fear and terror, which builds expectation. â€Å"Night†¦Cold wet†¦Paths a bog and roads a torrent†¦Only two houses in the area†. The setting of the story â€Å"The Monkey’s Paw† is a typical for a horror story, with the setting and the atmosphere being so stereotypical it establishes the expectation that something could go wrong which helps to build suspense. In the story â€Å"The Monkey’s Paw† the atmosphere and the setting builds on the expectation that something could go wrong, this leaves the reader anxious to know what exactly will go wrong. In ‘The Monkey’s Paw’ the author W.W.Jacobs begins the story by setting the scene and the atmosphere by de scribing the area in which the White’s live. Jacobs describes the night as cold and wet, while inside the house the blinds are drawn and the fire is burning brightly. This is a good contrast, as the house seems to have a warm and safe atmosphere inside, even though the cottage is situated in a remote area of the country, with extremely unpleasant and harsh weather. Before the Sergeant-Major arrives, the atmosphere of the house seems quite tense and dull. Jacobs shows how tense Mr. White is when he writes â€Å"Bawled Mr. White, with sudden and unlooked-for violence†. You can easily see that Mr. White doesn’t seem to be concentrating on his game of chess.

(your opinion) Essay Example | Topics and Well Written Essays - 1250 words

(your opinion) - Essay Example The author points out the impact of advertising through a broader perspective allowing people to understand the ways in which business enterprises are making their way in the private lives of people. Most importantly, the author sheds light on the impact of advertising on the academic activity of students. Here, it should be noted that students are young and in the phase of exploring themselves. At this point, if they are attacked with attractive credit loans offer then it means that their future is in cruel hands. The author of the article discusses regarding the focus of brands on student. The reason behind this new approach of different companies is because they believe that young consumers can deliver the message of product more effectively. However, the fact remains that there are very few students who may have the time to watch all the advertisements through different channels but they are the ones who start word-of-mouth support for the advertisers. The author of the article has noted that students who are highly in demand or have a style statement are approached by the companies. For instance, athletes, musicians, grade holders etc (needs citation). are all considered as ideals or symbols for others. Students in the campus would like to know their ways of getting things done. It is due to multinational companies targeting them for their product. If these talented students would make use of the products being offered by these multinational companies then the product is likely to be cons umed by other students as well (Singer). This citation needs a page number In addition, these students are attracted towards the products with the help of perks including free clothes, laptops or supply of drinks. For instance, Red Bull is running an energetic marketing through the campuses. As stated by the author in the article, â€Å"Red Bull, which has student brand managers at 300 universities and colleges, sponsors

Emergence of Baseball - World Civilization, History Essay

Emergence of Baseball - World Civilization, History - Essay Example 251). In this regard, the current essay aims to present the ways by which the game of baseball apparently reflected the realities of American life during its early years. The exact origin of baseball was identified to as early as the 1700s where a sport reportedly known as â€Å"base†, â€Å"base ball† or â€Å"goal ball† (Baker, 1997, p. 253) exemplified the framework for contemporary baseball. Its growth and popularity as a professional game was identified to have been fathered by Alexander Cartwright in 1845 (Baker, 1997, p. 253). During these early years, American life manifests a preponderance to activity, fast pace, a focus on industrialization and urbanization, consistent with overall economic development. The sport which was considered team sports was the perfect epitome of American life in terms of â€Å"reflecting the nationalistic, patriotic tendencies of the age†¦ (where) individuals found a sense of self-importance as parts of a larger whole† (Baker, 1997, p. 251). As America was exhibiting leads and gaining grounds for economic development and growth, the factors that likewise provided the impetus for se lecting a preferred sports that mirrored American life was reported to include the following: (1) increasing wages and a five-day work week; (2) technological advancement and development that enhanced the design, easy access, and availability of sports equipment; and (3) sports areas that conveniently housed spectators and players in various time frames (Baker, 1997, p. 252). Upon closer review, it could be deduced that American life veered away from rural and agricultural endeavors to industrialized and urbanized activities. The increasing income of households, in conjunction with more leisure time, enabled people to spend on alternative ways for entertainment and sports. Likewise, the popularity of watching a

Online social enterprise Essay Example | Topics and Well Written Essays - 2500 words

Online social enterprise - Essay Example This study is totally based on secondary research. Marketing strategy is a common phenomenon adopted by organizations. The major objective of this strategy is to communicate brand message to target audience. Every firm encompasses a specific brand message to be conveyed so as to drag attention of target group. There are different approaches which are effectively utilized by organizations as their marketing tools and techniques. In earlier years, focus was on traditional marketing practices but in recent years new digital concepts have been included in the system. Digital marketing approaches are inclined towards adopting advanced technologies in order to transmit required message to audience. Social media is an innovative platform incorporated by many firms. There are different aspects of social media like spreading awareness, involving target group in campaigning activities, generating funds, highlighting special elements of the brand, etc. In this study, more emphasis shall be given on analyzing the concept of social media. It is observed that social media concept differs in commercial firms in comparison to social firms. Social enterprises utilizes social media concept to generate funds and spread awareness amongst public. It is essential that charities are able to communicate its noble cause or social message to target audience. Lack of awareness at times deprives social enterprises from collecting funds. On the other hand, social media have been portrayed as a platform for conducting branding activities of commercial firms. These kinds of firms require extensive promotional activities so as to remain competitive in the industry. In this particular study, differences and similarities of using social media by charities and commercial firms shall be further elaborated. Social media in current scenario is becoming an important constituent for all organizations. Internet technology development has contributed magnificently towards accessing

Answer some question form some lectures Essay Example | Topics and Well Written Essays - 500 words

Answer some question form some lectures - Essay Example By measuring and assessing the routines tasks of employees, the manager establishes the path of performance and progression for the workers (Armstrong, 2000). 3. A high performance organization is achieved by means of establishing and placing effective HRM (human resource management) function. It is the effective HRM function that strategically drives the growth and progression of the organization. An effective HRM function is based with the concept of knowledge management. Managing and maintaining intellectual knowledge, corporate knowledge, institutional and structural knowledge, the HRM function invites success for the organization. It is strategic and effective knowledge management that enables performance of the organization (Deb, 2006). 4. A strategic HRM function can be evaluated by means of the level of progress and improvement the organization has shown after the function got established. If employees have the best work environment, they have the best wages designed and they have performance-based appraisals project that the strategic HRM function has increased the strategic value of the organization. The values of trust, cooperation and collaboration are further indications that the organization has made strategic growth and progress (Armstrong, 2000). 5. Job Analysis is one of the significant tasks of the HRM function. It is a functional task to understand the nature and the requirements of a specific task or job. Job analysis elaborates the requirements of a specific job, the skills and qualifications needed to perform that job. Job analysis actually understands the relativeness of a worker on a specific task position. Placing right man to the right job is one significant outcome of job analysis operation. Analyzing the job of a HR manager, it can be said that planning and coordination are ultimate skills required for this designation. If a HR manager holds strong

Willa Cather Essay Example | Topics and Well Written Essays - 1500 words

Willa Cather - Essay Example While editing the mÐ °gÐ °zine, she wrote short stories to fill its pÐ °ges. These stories, published in Ð ° collection cÐ °lled the Troll GÐ °rden in 1905, brought her to the Ð °ttention of S.S. McClure. In 1906 she moved to New York to join McClure's MÐ °gÐ °zine, initiÐ °lly Ð °s Ð ° member of the stÐ °ff Ð °nd ultimÐ °tely Ð °s its mÐ °nÐ °ging editor. During this time she met SÐ °rÐ ° Orne Jewett, Ð ° womÐ °n from MÐ °ine who inspired her to lÐ °ter write Ð °bout NebrÐ °skÐ °. In 1912, Ð °fter five yeÐ °rs with McClure's, she left the mÐ °gÐ °zine to hÐ °ve time for her own writing. Ð fter the publicÐ °tion of Ð lexÐ °nder's Bridge, Ð °lso in 1912, CÐ °ther visited the Southwest.In 1913 O Pioneers wÐ °s published Ð °nd in 1917 she wrote My Ð ntoniÐ ° while living in New HÐ °mpshire. By 1923 she hÐ °d won the Pulitzer Prize for her One of Ours, Ð °nd in this yeÐ °r her modernist book Ð  lost lÐ °dy wÐ °s published. Ð t the ti me her novels focused on the destruction of provinciÐ °l life Ð °nd the deÐ °th of the pioneering trÐ °dition.LÐ °ter CÐ °ther hÐ °d the period of despÐ °ir which wÐ °s followed by her productive success during these yeÐ °rs. Ð fter she recovered, she mÐ °nÐ °ged to write some of her greÐ °test novels, such Ð °s The Professor’s Hourse (1925), My MortÐ °l Enemy (1926), Ð °nd DeÐ °th Comes for the Ð rchbishop. She mÐ °intÐ °ined Ð °n Ð °ctive writing cÐ °reer, publishing novels Ð °nd short stories for mÐ °ny yeÐ °rs until her deÐ °th on Ð pril 24, 1947. Ð t the time of her deÐ °th, she ordered her letters burned. WillÐ ° CÐ °ther wÐ °s buried in New HÐ °mpshire (Marilyn, 1996).Like many artists, Willa Cather knew personal conflict.... By 1923 she hd won the Pulitzer Prize for her One of Ours, nd in this yer her modernist book lost ldy ws published. t the time her novels focused on the destruction of provincil life nd the deth of the pioneering trdition. Lter Cther hd the period of despir which ws followed by her productive success during these yers. fter she recovered, she mnged to write some of her gretest novels, such s The Professor's Hourse (1925), My Mortl Enemy (1926), nd Deth Comes for the rchbishop (1927). She mintined n ctive writing creer, publishing novels nd short stories for mny yers until her deth on pril 24, 1947. t the time of her deth, she ordered her letters burned. Will Cther ws buried in New Hmpshire (Marilyn, 1996). Like many artists, Willa Cather knew personal conflict. She was a free thinker reared amidst Calvinist dogma; a materialist acutely aware of the limited worth of "things"; an optimist who wanted to retain faith; a skeptic prone to depression and despair. In her fiction, successful marriages, happy families, and satisfying personal relationships are as scarce as summer rain in the New Mexican desert. Suicide marks her pages like the Platte River cuts Nebraska. Of all her conflicts, however, none is more acute or controversial than her sexuality. There are those who maintain that Cather was not homoerotic. For instance, in an interview published in the Omha World-Herald ( 1984), Susan J. Rosowski and Mildred Bennett advocate Cather's heterosexuality and maintain that her interest in other women was nothing more than school-girl crushes ( Cather Scholar 4). Sharon O'Brien , first in several essays and then in Willa Cather: The Emerging Voice, and others elsewhere have argued rather conv incingly that

Entrepreneurship and Business Start-up Assignment

Entrepreneurship and Business Start-up - Assignment Example We listen to their needs and work with them to create and manage each event successfully. We help them achieve their personal, financial, professional, social, and artistic objectives. The people behind PEC are seasoned organisers and social network specialists who have a track record of successful event management experience dating back to several years. Our services include planning and executing for special events such as meetings, conferences, birthdays and special occasions, concerts, book launchings, exhibits, inaugurations, fund-raising, special dinners, victory parties, graduations, sports tournaments, and reunions. We want every event that we plan, organise and carry out to be successful, whether it is an intimate dinner for two or a conference for 100. We strategically established an upper limit to the number of participants to events we organise at this number for the first five years because of the unique financial model we employ of fixing the price we charge to competitive unit rates. We can increase these numbers much later. Regardless of the number of people at our events, we aim to take care of every detail for the event to provide the greatest pleasure and to make it a memorable experience. We offer a host of packages and services specifically tailored to the needs of each client and participant, and we are confident that this business venture will succeed and that our net income will increase according to our modest projections. 1.2 Mission Statement PRO-ACT Events Consultants (PEC) is a full service company that provides complete consulting services for any event, except weddings and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. We are unique in that we give our clients our undivided attention and assure them that we are people they can trust. We listen to their needs and work with them to create the event of their dreams. We make everything possible. We have a professionally developed strategic plan that promises to make PEC one of the best places to work for in the world where everyone enjoys what one is doing, where the financial rewards are generous, and where everyday is a party! Our success is determined by the success of our

Leadership Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership - Research Paper Example According to Collins (2001), a Level 5 Leadership style is utilized by diverse organizations in order to fabricate enduring prominence through a paradoxical merge of individual humility and proficient will. These are certain inherent qualities of an individual which are essential to improve the condition of an organization in this modern era. In addition, in order to sustain in the age of globalization and industrialization, level 5 leaders are always significant to any organization. It paves the path of an organization to become excellent from the position of best among others in the market. Moreover, Collins also observed that along with organizational transformation, the employees are also undergoing certain specific alterations in order to improve their efficiency and effectiveness. This would augment to enhance organizational as well as employee productivity (Collins, 2001, pp.17). Apart from these, level 5 leadership style also deals with recruitment of accurate employees in order to enhance the image and the position of an organization in the marketplace. As the employees or workers are fundamental sources of an organization, exact enrollment is very vital. This is because it is the employees who are primarily responsible for the betterment of the organization in the long run. Furthermore, apposite environmental culture is also the other essential ingredient responsible for organizational success as well as a prime objective of ‘level 5 leadership style’. ... As the employees or workers are fundamental sources of an organization, exact enrollment is very vital. This is because it is the employees who are primarily responsible for the betterment of the organization in the long run. Furthermore, apposite environmental culture is also the other essential ingredient responsible for organizational success as well as a prime objective of ‘level 5 leadership style’. A uniform organizational culture can provide consistency and stability among the workers thereby improving the morale and the satisfaction towards work (Collins, 2001, pp. 17). Thus, in order to maintain a pleasant environmental culture, it is essential for level 5 leaders to be modest, determined, to have fierce tenacity, communication ability, motivational ability and propensity to offer recognition to other co-members. Apart from these, the level 5 leaders should also incorporate honesty, humility, ambition and strong will-power in order to resolve any problem. Moreov er, level 5 leaders always attempt to work for the organizational benefits rather than personal ones. Thus, the above discussed characteristics of level 5 leaders help to enhance the growth and development of an organization in the long run (Collins, 2001). Level 5 leadership style is different from other prevalent leadership styles. This is because in authoritative leadership style, the leaders force the members to follow their guidelines or regulations while resolving any problem whereas in case of participative leadership styles, mutual discussion is taken in order to solve any dilemma. The other important leadership style followed in many organizations is

Antimony Essay Example for Free

Antimony Essay The ancient Egyptians used it as makeup and today we use it in many ways, â€Å"it† is the element antimony. Discovered by the ancients, this element serves many purposes (it is no longer used as eyeliner, like it was for them), but also has many negative effects on people and the environment. Antimony is a metalloid found in group 15. It is a silvery lustrous rock, and its standard state is a solid. It is a poor conductor of heat and electricity. Antimony has many universal applications that are meant to be beneficial to people. One of its usages is in its form of antimony trioxide, is made into a flame retardant frequently used in toys and seat covers. Of its many functions, antimony is commonly used as an alloy to make other metals stronger. It is primarily alloyed with lead to make it harder. Its alloys are frequently used in batteries and cables. It is also used in some food packaging, usually used as a catalyst in manufacturing polyethylen terephthalate. One can come in contact with antimony in many ways. Antimony is found in the environment, but found in very low levels. The majority of antimony comes from the resources humans use. The antimony used in human products increase the amount of antimony in the natural environment. There is some antimony in soil, but high concentrations of it are found in wastes sites. The most common ways antimony can enter the body is simply consuming it or breathing its dusts in. Also contact with soil with high amounts of antimony can increase unwanted exposure. Since antimony is used to produce some types of food packaging, such as plastic water bottles, consumption is much more likely than breathing it in and touching toxic soil. The use of antimony in the medical field is very scarce considering it has negative side effects. To name a few, some utilizations are, compounds of antimony are used as antiprotozoan drugs and veterinary purposes, tending to be used as a skin conditioner, which is quite ironic considering what antimony is known for doing to skin. Antimony is known for having negative health effects. Antimony as well as its compounds are known to be toxic. If one has too much exposure to antimony it can cause major health impairments. A modest exposure to antimony by breathing it in can have an effect on skin and eyes. A skin condition that one can get by contacting antimony is antimony spots. It is a rash of pustules around sweat glands. Its effect on eye health consists of ocular conjunctivitis. Extreme amounts of antimony exposure can lead to more severe effects on the heart and lungs as well as skin and eyes. And although not proven, antimony and some of its products have been linked to cancer. The only way to prevent any of the bad conditions some antimony product provide, one needs to make sure that one gets as little exposure as possible. It is impossible to steer completely clear of antimony, and it is not necessary, a little exposure will not kill a person, but too much of something is never good.

The main purpose Essay Example for Free

The main purpose Essay Businesses have functional areas so that the business can stay organized. Functional areas are the business broken down in to small areas so it becomes easier for the business to be looked after. The main purpose of functional areas is to ensure that all important business activates are carried out efficiently. if the business is to achieve its aims and objectives. In addition, specific areas will be responsibility for supporting specific types of aims and objectives. (BTEC first 2nd edition business). Functional areas large business organisations like Tate and Lyle divide themselves into different functional areas, this is because they have to be well organised to make all their aims and objectives possible and to make it an even easier place to work so that it can be more productive. There are different teams of people who are split into different functional areas so they are able to make the business operate more efficiently. All of the functional areas arent dependent on each other but have to work closely together for Tate and Lyle to operate. (http://www. coursework. info/GCSE/Business_Studies/Functional_areas_within_business_L65336. html) There are seven different functional areas in a business: 1. Finance 2. Administrations. 3. I. C. T. 4. Marketing. 5. Sales. 6. Research and Development. 7. Customer Services. 8. Human Resources. 9. Disterbution. 10. Production. These are the ten main functional areas in a business. Finance for NHS is given by the government and the government recives money from tax payers. Finance is one of the functional areas in a business. Finace deals with all the money in the flowing through the business. Finance studies and addresses the ways in which individuals, businesses, and organizations raise, allocate, and use monetary resources over time, taking into account the risks entailed in their projects. The term finance may thus incorporate any of the following:   The study of money and other assets   The management and control of those assets * Profiling and managing project risks   As a verb, to finance is to provide funds for business. (http://encyclopedia. thefreedictionary. com/finance). Administration is also a functional area in a business that deals with keeping track of all the transactions that take place. In business, administration consists of the performance or management of transactions and other matters, and the making and implementing of major decisions. Administrator can serve as the title of the General Manager or Company Secretary who reports to a corporate board of directors. This use is archaic. (http://encyclopedia. thefreedictionary. com/Administrations) I. C. T is used in most business to help make paper work easier and makes it easier to keep records. Director General of NHS IT Richard Granger gave some insights into his approach for realizing the aims and objectives set out in Delivering 21st century IT supports for the NHS in June 2002. Referring to the publication, he said that when he started last October he inherited a working paper not an implementation plan. In his view, in the past, NHS ICT-based projects had largely stuck at the features phase, which meant that the NHS rarely got to the benefits stage. He described the pitfall of spending a long time, often years, in the specification phase, which does not allow for the half-life of ICTs. By the time a specification is agreed and a solution procured, technology has moved on and the solution no longer delivers the current requirement. Mr. Granger clearly intends the NHS to get to the benefits stages of all its ICT procurements in the National Programmer for IT. ( http://www. bjhc. co. uk/news/1/2003/6001. htm) Research and Development is also a functiomal area in business. Research and development is done so your bussiness can provide there customers changing needs. Research and development   How to anticipate and adapt to your customers changing requirements. Find out about non-financial schemes and networks to help your business with research and development. * Credits and allowances can reduce your tax bill if you spend money on RD. (http://www. businesslink. gov. uk/bdotg/action/layer? topicId=1073859020) Customer Service Customer service is involved with dealing with customer enquires and certain problem that may arise with complaints, this is customer services comes in and deals with the problem solving of certain things that a customer may face. Good Customer Services = Satisfaction. Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business wont be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers. (http://sbinfocanada. about. com/od/customerservice/a/custservrules. htm) Customer Service Software Flight deck the way to provide good customer services. What is Good Customer Care, its something that makes your customers Happy to do business with you   Customer Satisfaction, use Flight deck and be amazed how easy it is (http://www. flightdeckcrm. co. uk/customer-service-definition. aspx) Marketing Marketing is all about meeting customres needs. it Is a functional area in a businesses, markiting looks at the four ps wich are prouduct, prise, promotion and place. These are the four ps that the marketing departmant has to look at through the customers eyes. Marketing research research that gathers and analyzes information about the moving of good or services from producer to consumer. Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. (See Environmental scanning. ) Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors. (http://encyclopedia. thefreedictionary. com/marketing+research) Sales Sales are also a functional area in a business and businesses. Sales are the exchange of a good or a service for money e. g. card, cash and check. Sales, or the activity of selling, form an integral part of commercial activity. It could be argued that it is the cornerstone of business as it is the meeting of buyers and sellers and all other areas of business has the goal of making that meeting successful. Mastering sales is considered by many as some sort of persuading art. On the contrary, the methodological approach of selling refers to it as a systematic process of repetitive and measurable milestones, by which a salesperson relates his offering enabling the buyer to visualize how to achieve his goal in an economic way. (http://encyclopedia. thefreedictionary. com/sales) Human recourses Human recourses are functional areas in a business and it is for the employees (staff) of the business. Human recourses is in charge of recruiting new employees for the business and ensuring that the employee is trained and is suitable for the vacancy available. Human recourses aim to keep good and experienced workers so that business has a low staffs turn over, all employees have needs and expectations, just like customers the business has to look after it staff, this benefits the business because the staff be come more motivated because there needs are being meet. Human resources are the field of personnel recruitment and management. The person employed in a business or organization is staff. The number one glossary suggestion and question that people request is: What is the definition of human resources? William R.Tracey, in The Human Resources Glossary defines Human Resources as: The people that staff and operate an organization as contrasted with the financial and material resources of an organization. The organizational function that deals with the people Long a term used sarcastically by individuals in the line organization, because it relegates humans to the same category as financial and material resources, human resources will be replaced by more customer-friendly terms in the future. (http://humanresources. about. com/od/glossaryh/f/what_hr.htm). Disterbution Disterbution basically is the goods getting diliverd to the right location, right time and in good codition. Disterbution functions   Ensuring all goods are appropriately stored before dispatch   Ensuring goods for dispatch are securely packed and correctly labeled   Checking vehicle loads are safe and secure   Ensuring goods are dispatched at the right time   Checking that all deliveries match orders precisely and notifying sales if there are a discrepancy Completing the delivery document   Planning and scheduling vehicles routes. Notifying sales staff of delivery schedules so that customers can be informed * Dealing with distribution problems e. g. through bad weather or vehicles brake down. (BTEC first 2nd edition business) Production Production is the making of the product or good. production could be one of the flowing Manufacturing, a branch of industry that processes raw materials into finished goods for sale. Production, costs, and pricing, in microeconomics, the act of making things. Mass production, the large-scale production of standardized products using an assembly line. (http://en. wikipedia.org/wiki/Production) NHS functional areas are: Finance Administrations. I. C. T. Research and Development. Customer Services. Human Resources. HMV functional areas are: Finance Administrations. I. C. T. Marketing. Sales. Research and Development. Customer Services. Human Resources. Production. AGRICULITURE farms functional areas are: Finance Administrations. I. C. T. Research and Development. Customer Services. Human Resources. OXFAMS functional areas are: Finance Administrations. I. C. T. Marketing. Sales. Research and Development. Customer Services. Human Resources. Disterbution.

Principles of Marketing | Dissertation

Principles of Marketing | Dissertation Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. Philip Kotler says, Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Narrowly defined marketing involves building profitable, value-laden exchange relationships with customers. In short, it has been defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The new definition given by American Marketing Association reads, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The marketing process Create value for customers and build customer relationships Capture value from customers in return In the first four steps, companies work to understand consumers, create customer value and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. By creating value for customers, they in turn capture value from customers in the form of sales, profits and long term customer equity. Core concepts of marketing Target Markets and Segmentation A marketer can rarely satisfy everyone in a market. Everyone in the market has different taste, likeliness, income and spending habit. Not everyone likes the same soft drink, automobile, college, and movie. Therefore, marketers start with market segmentation. They identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Market segments can be identified by examining demographic, psychographic, and behavioral differences among buyers. The firm then decides which segments present the greatest opportunity—whose needs the firm can meet in a superior fashion. The lucrative segment/s are selected or targeted for offering/selling the product. For each chosen target market, the firm develops a market offering. The offering is positioned in the minds of the target buyers as delivering some central benefit(s). For example, Volvo develops its cars for the target market of buyers for whom auto- mobile safety is a major concern. Volvo , therefore, positions its car as the safest car a customer can buy. Customer Needs, Wants and Demands Needs are the basic human requirements. People need food, air, water, clothing, and shelter to survive. People also have strong needs for creation, education, and entertainment. The above needs become wants when they are directed to specific objects that might satisfy the need. An American needs food but may want a hamburger, French fries, and a soft drink. A person in Mauritius needs food but may want a mango, rice, lentils, and beans. Wants are shaped by ones society. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few are able to buy one. Companies must measure not only how many people want their product but also how many would actually be willing and able to buy it. Product or Offering Customers needs and wants are fulfilled through a marketing offer or product. A product is any offering that can satisfy a need or want, such as one of the 10 basic offerings of goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A brand is an offering from a known source. A brand name such as McDonalds carries many associations in the minds of people: hamburgers, fun, children, fast food, and golden arches. These associations make up the brand image. All companies strive to build a strong, favorable brand image. Value and Satisfaction In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer. The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. We define value as a ratio between what the customer gets and what he gives. The customer gets benefits and assumes costs, as shown in this equation: Based on this equation, the marketer can increase the value of the customer offering by (1) raising benefits, (2) reducing costs, (3) raising benefits and reducing costs, (4) raising benefits by more than the raise in costs, or (5) lowering benefits by less than the reduction in costs. Exchange and Transactions Exchange, the core of marketing, involves obtaining a desired product from someone by offering something in return. For exchange potential to exist, five conditions must be satisfied: There are at least two parties. Each party has something that might be of value to the other party. Each party is capable of communication and delivery. Each party is free to accept or reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party. Whether exchange actually takes place depends upon whether the two parties can agree on terms that will leave them both better off (or at least not worse off) than before. Exchange is a value-creating process because it normally leaves both parties better off. Marketing Mix Marketers use numerous tools to elicit the desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: Product, Price, Place, and Promotion. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. Winning companies are those that meet customer needs economically and conveniently and with effective communication. Marketing Philosophies and Concepts There are five competing concepts under which organizations conduct marketing activities: produc- tion concept, product concept, selling concept, marketing concept, and societal mar- keting concept. The Production Concept The production concept, one of the oldest in business, holds that consumers prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features. It is also used when a company wants to expand the market. Texas Instruments is a leading exponent of this concept. It concentrates on building production volume and upgrading technology in order to bring costs down, leading to lower prices and expansion of the market. This orientation has also been a key strategy of many Japanese companies. The Product Concept Other businesses are guided by the product concept, which holds that consumers favor those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time, assuming that buyers can appraise quality and performance. Product-oriented companies often design their products with little or no customer input, trusting that their engineers can design exceptional products. A General Motors executive said years ago: How can the public know what kind of car they want until they see what is availablefi GM today asks customers what they value in a car and includes marketing people in the very beginning stages of design. The Selling Concept The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products. The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers must be coaxed into buying, so the company has a battery of selling and promotion tools to stimulate buying. The selling concept is practiced most aggressively with unsought goods—goods that buyers normally do not think of buying, such as insurance and funeral plots. The selling concept is also practiced in the nonprofit area by fund-raisers, college admissions offices, and political parties. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. The Marketing Concept The marketing concept, in the mid-1950s, challenges the three business orientations we just discussed. The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept focuses on the needs of the buyer. Marketing is preoccupied with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. The Societal Marketing Concept Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Are companies that successfully satisfy consumer wants necessarily acting in the best, long-run interests of consumers and societyfi The marketing concept sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Yet some firms and industries are criticized for satisfying consumer wants at societys expense. Such situations call for a new term that enlarges the marketing concept. We propose calling it the societal marketing concept, which holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often confiicting criteria of company profits, consumer want satisfaction, and public interest. Yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept. Marketing vs. Selling Oftentimes, marketing and sales are perceived interchangeably. But in actuality, these are two different things. Selling is a small portion of the entire marketing scheme. Selling is the transaction where a product is transferred from the business owner to a buyer for a price. In contrast, marketing is a process that involves several steps ranging from the generation of a product idea to the delivery of that product to the customer. Even after delivery of the product to the customer, the marketing process continues with direct communication with the customer to obtain feedback about the product. Profits from satisfied customers Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the sellers need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The selling concept takes an inside-out perspective. It starts with the factory, focuses on existing products, and calls for heavy selling and promoting to produce profitable sales. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. CHAPTER 2 MARKETING ENVIRONMENT In order to correctly identify opportunities and monitor threats, the company must begin with a thorough understanding of the marketing environment in which the firm operates. The marketing environment consists of all the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful relationships with target customers. A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers Importance: The marketing environment offers both opportunities and threats Changes in the marketing environment often occur at a rapid pace. Marketers tend to be trend trackers and opportunity seekers. The company must use its marketing research and marketing intelligence systems to monitor the changing environment. A systematic scan of the environment helps marketers to revise and adapt marketing strategies to meet new challenges and opportunities in the market place. The marketing environment is made up of a micro environmental and macro environment. The Companys Microenvironment The micro environment consists of six forces (actors) close to the company that affect its ability to serve its customers: The company itself (including various internal departments) Suppliers. Marketing channel firms (intermediaries) Customer markets. Competitors. Publics. The Company The first actor is the company itself and the role it plays in the microenvironment. Top management is responsible for setting the companys mission, objectives, broad strategies, and policies. Marketing managers must make decisions within the parameters established by top management. Marketing managers must also work closely with other company departments. Areas such as finance, R D, purchasing, manufacturing, and accounting all produce better results when aligned by common objectives and goals. All departments must think consumer if the firm is to be successful. Suppliers Suppliers are firms and individuals that provide the resources needed by the company and its competitors to produce goods and services. They are an important link in the companys overall customer value delivery system. One consideration is to watch supply availability (such as supply shortages). Another point of concern is the monitoring of price trends of key inputs. Marketing Intermediaries Marketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers. Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Resellers often perform important functions more cheaply than the company can perform itself. Seeking and working with resellers, however, is not easy because of the power that some demand and use. Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Examples would be warehouses (that store and protect goods before they move to the next destination). Marketing services agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products to the right markets. Financial intermediaries (such as banks, credit companies, insurance companies, etc.) help finance transactions and insure against risks associated with buying and selling goods. Customers The company must study its customer markets closely because each market has its own special characteristics. These markets normally include: Consumer markets (individuals and households that buy goods and services for personal consumption). Business markets (buy goods and services for further processing or for use in their production process). Reseller markets (buy goods and services in order to resell them at a profit). Government markets (agencies that buy goods and services in order to produce public services or transfer them to those that need them). International markets (buyers of all types, including governments, in foreign countries). Competitors Every company faces a wide range of competitors. A company must secure a strategic advantage over competitors to be successful in the marketplace. No single competitive strategy is best for all companies . Publics A public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives. A company should prepare a marketing plan for all of its major publics as well as its customer markets. Generally, publics can be identified as being: Financial publics. Media publics. Government publics. Citizen-action publics. Local publics. General public. Internal publics. The Companys Macroenvironment The macroenvironment consists of the larger societal forces that affect the microenvironment: Demographic. Economic. Natural. Technological. Political. Cultural The company and all of the other actors operate in a larger macroenvironment of forces that shape opportunities and pose threats to the company. Major forces in the companys macroenvironment include: Demographic Environment Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. It is of major interest to marketers because it involves people, and people make up markets. Demographic trends are constantly changing. Some of the more interesting trends are: The worlds population (though not all countries) rate is growing at an explosive rate that will soon exceed food supply and ability to adequately service the population. The greatest danger is in the poorest countries where poverty contributes to the difficulties. The most important trend is the changing age structure of the population. Generational marketing is possible, however, caution must be used to avoid generational alienation. Changing family structure Geographic shifts in population will also alter demographics. Changing educational level : In general, the population is becoming better educated. The work force is becoming more white-collar. Products such as books and education services appeal to groups following this trend. Technical skills (such as in computers) will be a must in the future. The final demographic trend is the increasing ethnic and racial diversity . Economic Environment The economic environment includes those factors that affect consumer buying power and spending patterns. Major economic trends include: Changes in income—personal consumption (along with personal debt) has gone up (1980s) and the 1990s brought recession that has caused adjustments both personally and corporately in this country. In the 2000s, consumers are more careful shoppers. Value marketing (trying to offer the consumer greater value for their dollar) is a very serious strategy in the 2000s. Real income is on the rise again but is being carefully guarded by a value-conscious consumer. Income distribution is still very skewed in the United States and all classes have not shared in prosperity. In addition, spending patterns show that food, housing, and transportation still account for the majority of consumer dollars. It is also of note that distribution of income has created a two-tiered market where there are those that are affluent and less affluent. Classes of consumers include: Upper class—spending patterns are not affected by current economic events and who are a major market for luxury goods. Middle class—somewhat careful about its spending but can still afford the good life some of the time. Working class—must stick close to the basics of food, clothing, and shelter and must try hard to save. Under class—(persons on welfare and many retirees) must count their pennies when making even the most basic purchases. Changing consumer spending patterns: Consider Engles Laws where differences were noted over a century ago by Ernst Engle regarding how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises. Spending patterns have generally supported his ideas. Marketers must carefully monitor economic changes so they will be able to prosper with the trend, not suffer from it. Natural Environment The natural environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. During the past two decades environmental concerns have steadily grown. Some trend analysts labeled the 1990s as the Earth Decade, where protection of the natural environment became a major worldwide issue facing business and the public. Specific areas of concern were: Shortages of raw materials. Staples such as air, water, and wood products have been seriously damaged and non-renewable such as oil, coal, and various minerals have been seriously depleted during industrial expansion. Increased pollution is a worldwide problem. Industrial damage to the environment is very serious. Far-sighted companies are becoming environmentally friendly and are producing environmentally safe and recyclable or biodegradable goods. The public response to these companies is encouraging. Government intervention in natural resource management has caused environmental concerns to be more practical and necessary in business and industry. Leadership, not punishment, seems to be the best policy for long term results. Instead of opposing regulation, marketers should help develop solutions to the material and energy problems facing the world. Concern for the natural environment has spawned the so-called green movement. Environmentally sustainable strategies and practices are being created. Companies are recognizing a link between a healthy economy and a healthy ecology. Technological Environment The technological environment includes forces that create new technologies, creating new product and market opportunities. Technology is perhaps the most dramatic force shaping our destiny. New technologies create new markets and opportunities. Every new technology, however, replaces an older technology. The challenge is not only technical but also commercial—to make practical, affordable versions of products. Political Environment The political environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Business is regulated by various forms of legislation. Governments develop public policy to guide commerce—sets of laws and regulations limiting business for the good of society as a whole. Almost every marketing activity is subject to a wide range of laws and regulations. Some trends in the political environment include: Increasing legislation to: Protect companies from each other. Protecting consumers from unfair business practices. Protecting interests of society against unrestrained business behavior. Changing government agency enforcement. New laws and their enforcement will continue or increase. Increased emphasis on ethics and socially responsible actions. Socially responsible firms actively seek out ways to protect the long-run interests of their consumers and the environment. The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ethics and social responsibility. The boom in e-commerce and Internet marketing has created a new set of social and ethical issues. Privacy issues are the primary concern. Another cyberspace concern is that of access by vulnerable or unauthorized groups. Cultural Environment The cultural environment is made up of institutions and other forces that affect societys basic values, perceptions, and behaviors. Certain cultural characteristics can affect marketing decision-making. Among the most dynamic cultural char- acterisitics are: Persistence of cultural values. Peoples core beliefs and values have a high degree of persistence. Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business, and government. Secondary beliefs and values are more open to change. Shifts in secondary cultural values. Because secondary cultural values and beliefs are open to change, marketers want to spot them and be able to capitalize on the change potential. The Yankelovich Monitor has identified eight major consumer themes: Paradox. Trust not. Go it alone. Smarts really count. No sacrifices. Stress hard to beat. Reciprocity is the way to go. Me 2. Societys major cultural views are expressed in: Peoples views of themselves. People vary in their emphasis on serving themselves versus serving others.. Peoples views of others. Observers have noted a shift from a me-society to a we-society. Consumers are spending more on products and services that will improve their lives rather than their image. Peoples views of organizations. People are willing to work for large organizations but expect them to become increasingly socially responsible. Many companies are linking themselves to worthwhile causes. Peoples views of society. This orientation influences consumption patterns. Buy American versus buying abroad is an issue that will continue into the next decade. Peoples view of nature. There is a growing trend toward peoples feeling of mastery over nature through technology and the belief that nature is bountiful. Nature, however, is finite. Love of nature and sports associated with nature are expected to be significant trends in the next several years. Peoples views of the universe. Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. Spiritual individualism may be a new theme. Chapter 3 Marketing segmentation Market Segmentation It is the process of dividing a market into distinct group of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes. Market segment A group of consumers who respond in a similar way to a given set of marketing efforts. For Example: In the car market, consumers who want the biggest, most comfortable car regardless of the price make up one market segment. Consumers who care mainly about price and operating economy make up another segment. Requirements of Market Segments In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. Accessible: the segments must be reachable through communication and distribution channels. Substantial: the segments should be sufficiently large to justify the resources required to target them. Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. Durable: the segments should be relatively stable to minimize the cost of frequent changes. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments. Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. Geographic Demographic Psychographic Behavioral Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent, country, state, or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban, suburban, or rural Climate: according to weather patterns common to certain geographic regions Demographic Segmentation Some demographic segmentation variables include: Age Gender Family size Family lifecycle Generation: baby-boomers, Generation X, etc. Income Occupation Education Ethnicity Nationality Religion Social class Many of these variables have standard categories for their values. For example, family lifecycle often is expressed as bachelor, married with no children (DINKS: Double Income, No Kids), full-nest, empty-nest, or solitary survivor. Some of these categories have several stages, for example, full-nest I, II, or III depending on the age of the c

Essay --

Melville didn’t name the chapter in the novel, Moby-Dick, randomly. It is evident in this chapter that his syntax, diction, and the vivid descriptions truly depict a symphony. A symphony is a piece of music created for an orchestra and typically has four parts, or movements: Allegro, Andante, Adagio, and Presto. This chapter’s organization can be compared with the parts of a symphony, hence the reasoning behind Melville’s title: The Symphony. In the beginning of the chapter, Ishmael enjoys the clear steel-blue day. Clear steel-blue day is imagery and a metaphor, painting a picture in my mind of a very cerulean blue sky with no clouds. Melville describes the air as being pure, soft, and feminine whereas he describes the sea as robust, strong, and masculine. He is using personification by giving the air and sea, feminine and masculine features, respectively. He then again uses personification by describing the fish of the sea as strong, troubled, and having murderous thinkings. The panorama depicts an ideal view for a day of relaxation. This description is the Allegro of The Symphony...

Hamlet - Was Prince Hamlet Wacko? :: essays research papers

In Shakespeare's "Hamlet", the main character offers a puzzling and ambiguous persona. Throughout the play, Hamlet often contradicts himself. He seems to balance the virtues of "playing a role", with being true to himself. Further proof of these conflicting personas are demonstrated by his actions and inactions. The ambiguity noted here, lies in two conflicting mannerisms displayed by the young Hamlet: One that is perfectly calm and rational; and another which displays madness. These conflicting behaviors are related within Hamlet's internal struggle-to kill Claudius for revenge of his fathers' murder; or act responsibly, and await further proof of Claudius' guilt. Throughout the play, Hamlet teeters on the brink of insanity induced by his actions, or inactions. Hamlet's sanity is clarified, in the first act, by statements and feelings expressed within his dialogue. When asked about his depressed appearance and demeanor by Gertrude, Hamlet replies, "Seems, madam? Nay, it is. I know not "seems" (1037, line 76). This relates the idea that Hamlet is 'what he appears to be'. Later, he clearly makes a statement about his mental health when he commits himself to avenge his father's murder. This quote allows the reader to follow Hamlet's train of thought in regards to his role as student, mourning son, and Prince to the throne: "I'll wipe away all trivial fond records, All saws of books, all forms, all pressures past That youth and observation copied there, And thy commandment all alone shall live Within the book and volume of my brain" (1054, line 100). Hamlet is stating his utmost commitment to nothing short of revenge of his fathers' death. At this juncture in the play, there is little doubt about his state of mind, or intentions. However, the next act belies Hamlet's sanity and reason. In act two, Hamlet appears again, although it now becomes apparent he has lost the conviction he demonstrated earlier-to complete his destiny as prescribed by the ghost of his father. During this act, Hamlet spends most of his time reading and talking with Polonius, Guildenstern, Rosencrantz, and the players. Not until the very end of this second act, does Hamlet refer to his filial duty to avenge his father. Instead of carrying out the destiny described by his fathers spirit-role of the vengeful son-Hamlet exhibits insane behaviors. This is illustrated by his statements to Rosencrantz and Guildenstern, "I know not-lost my mirth, forgone all custom of exercises..." (1071, line 282).

The American Revolution: A War for Independence Essay -- American War o

The American Revolution was a war for independence. It was a war which was fought for equal rights and the freedom of a would be nation. It showed the pure courage and heart of the American colonists by pitting them against a much more powerful opponent. The British had the best army in the world, and the colonists were often just poor farmers armed with their hunting muskets. It was truly a case of David versus Goliath. The reasons, course, and outcome of the American Revolution provided the perfect scenario for achieving independence. The ideas behind the revolution came much earlier than 1776. They came from deep within the Enlightenment. Although there was not much support behind these ideas, it is important to note that they existed. Stress had been building in the colonies since the end of the Seven Years’ War. For the first time ever there was a standing British army in the colonies. The British had nearly doubled their national debt defending their colonies, and they felt it was time for the colonies to start contributing some money. The colonists were expected to care for the British soldiers in the colonies. They would feed, clothe, and house these soldiers. The soldiers were there for the soul purpose of tightening England's grip on her colony. Needless to say, this did not please the colonists very much. They had enjoyed freedom under a neglectful Britain in the early 1700’s. Now they face the possibility of losing all they had gained. The American Revolution was directly set off by continuous arguments over increased taxes. The first tax to come was in the form of the Navigation Acts. The Navigation Acts "were acts passed by the British Parliament to regulate colonial tra... ...ship and cunning diplomacy the colonists surprised the world and won their independence. Works Cited - Buckler, John, Bennett D. Hill, and John P. McKay. A History of Western Society. Boston, PA: Houghton Mifflin Company, 1975. - Lecky, William E. H. The American Revolution 1763-1783. New York, NY: D. Appleton and Company, 1924. - Morgan, Edmund S. The Birth of the Republic, 1763-1789. Chicago, IL: The University of Chicago Press, 1956. - Morris, Richard B. The American Revolution ‘A Short History’. Huntington, NY: Robert E. Krieger Publishing Company, 1955. - Stokesbury, James L. A Short History of the American Revolution. New York, NY: William Morrow and Company, Inc., 1991. - Ward, Harry M. The American Revolution: Nationhood Achieved 1763-1788. New York, NY: St. Martin’s Press, Inc., 1995.

Fin 4100 Essay

Financial Management 1. Happy Valley, Inc. stock is valued at $51. 40 a share. The company pays a constant dividend of $3. 80. What is the required return on this stock? Po = D/Rs $51. 40 = $3. 80/Rs Rs = 7. 39% 2. The Francis Company is expected to pay a dividend of D1 = $1. 25 per share at the end of the year, and that dividend is expected to grow at a constant rate of 6. 00% per year in the future. The company’s beta is 1. 15, the market risk premium is 5. 50%, and the risk-free rate is 4. 00%. What is the company’s current stock price? Po = D1/(Rs-g)Rs = 4% + (5. 5%)1. 15 = 10. 325% Po = 1. 25/(. 10325-. 06) Po = 28. 90 3. Nachman Industries just paid a dividend of $1. 32. Analysts expect the company’s dividend to grow by 30% this year, by 10% in Year 2, and at a constant rate of 5% in Year 3 and thereafter. The required return on this low-risk stock is 9. 00%. What is the stock’s current market value? D1 = 1. 716 D2 = 1. 8876 D3 = 1. 98198 P2 = 1. 98198/(. 09-. 05) = 49. 5495 Po = 1. 716/(1. 09) + (1. 8876+49. 5495)/(1. 09)^2 Po = 44. 87 4. A firm has the following sales: 008200920102011 $1,248,311$1,542,661$1,821,962$2,048,725 Use the compound average growth rate to forecast 2012 sales. g = [(2048725/1248311)^ . 3333] -1 g = 17. 956069% 2012 sales = 2048725 (1+. 17956069) 2012 sales = 2416595. 469 5. A firm is considering two projects, and it requires a 12% return on its projects. Their minimum payback period is 2. 5 years. Assuming the projects are independent (not mutually exclusive), which would you choose based on the payback method? The NPV? The IRR? Project AProject B Initial outlay $200,000Initial outlay $180,000 Cash flows Year 1$70,000Year 1$80,000 Year 2$80,000Year 2$90,000 Year 3$90,000Year 3$30,000 Year 4$90,000Year 4$40,000 Year 5$100,000Year 5$40,000 Payback for A: 2. 55 years (reject) NPV for A: $104,275. 05 (accept) IRR for A: 30. 15% (accept) Payback for B: 2. 33 years (accept) NPV for B: $32,647. 23 (accept) IRR for B: 20. 57% (accept) If the projects were mutually exclusive, then based off of Payback, only B is accepted; off of NPV, A is accepted; and off of IRR, A is accepted. 6. A firm has a capital structure containing 40% debt, 20% preferred tock, and 40% common stock equity. The firm’s debt has a yield to maturity of 8. 1%, its annual preferred stock dividend is $3. 10, and the preferred stock’s current market price is $50 per share. The firm’s common stock has a beta of 0. 9, and the risk free rate and the market return are currently 4% and 13. 5% respectively. The firm is subject to a 40% tax rate. What is the firm’s WACC? WACC = . 40 (8. 1%) (1- . 40) + . 20 (6. 2%) + . 40 (12. 55%) = 8. 204% 7. A firm has 1 million shares of outstanding common stock which currently trades at $50 per share. The firm’s stockholders require a 15% return on their investment. The firm also has $47. 1 million (par value) in 5 year, fixed rate notes with an after tax yield to maturity of 7% . The current market value of the five year notes is $49 million. The firm also has 200,000 outstanding shares of preferred stock which pay an annual dividend of $8 and currently trade at their $80 per share par value. What is the firm’s WACC? Market cap for common stock: $50M Market cap for debt: $49M Market cap for preferred stock: $16M WACC = . 15 (. 43478) + . 07 (. 42609) + . 10 (. 13913) = 10. 90%

New Government Accounting Systems Essay

Dont snoop. not only does going through your roomys dimension violate their privacy, but it fecal matter overly destroy the trust among the ii of you if they find out. Have a imsomebodyate to put your own mail, individualal photos and early(a) items that you dont want your roommate going through to avoid contradict over privacy issues. Personal Items fit in to Huffington Post, borrowing personal items is a main cause for tension between roommates. quit from borrowing any(prenominal)thing without your roommates permission, and dont throw in your guests to touch or borrow anything of theirs, either. If you do obtain permission, return the item pronto and in the same condition that you borrowed it. If you emit it or damage it, replace it. ruffle LevelsPeace and quiet at hearth is important whether you are a college pupil or a working professional. It can be difficult to concentrate in an environment that is constantly loud and boisterous. pit on set quiet propagatio n in your digesthold and respect them. reputeAlways respect your roommate. If they arent mortal that you already know well, take the prison term to get acquainted with them. Your roommate whitethorn or may not be your friend, says Huffington Post, but he or she pass on be your business partner. Treat that person with tact and consideration at every times. FinancesAs business partners and house mates, it is important to be up-front with your roommate active finances. If something happens and you are unable to make the lock, let them know. Your financial health can today impact their reenforcement situation.Consider having the rent automatically debited from the account to prevent any mishaps and split all bills in half. behave with your roommate to set up a financial plan in maturate to avoid problems from occurring that may jeopardize your living situation. SocializingIf you are the type of person to have a lot of association or indulge in accessible drinking or smokin g at home and your roommate is not, this can be a source of contention between the two of you. Discuss this issue in advance. Set some ground rules for genial visits, parties and such and follow them.

Discuss attitudes towards food and/or eating behaviour (24 marks) Essay

in that location are many translations for the different attitudes of nutrition and tire behaviour. One of the main invoices is well-disposed education surmisal. This emphasises the impact of observing other spate on our attitudes and behaviour. In terms of parental modelling, it is suggested that children can accomplish their attitudes towards victuals by observing the behaviour of their parents. This is beca manipulation the children are observing their parents feeding patterns and therefore the parents are playacting as take power models.Children will bill poster that their parents are rewarded when they enjoy certain nutriments. The children will and then imit have these take behaviours as they will continue to get rewarded by doing so. Social erudition surmisal therefore expresses the fact that children their sustenance preferences as a resoluteness of vicarious reinforcement. As expected, there is a significant correlation among the diets of par ents and their children. Brown and Ogden report consistent correlations between parents and their children in terms of raciness-food intake, take motivations and body dissatisfaction.This is support for social discipline possible action because it is showing that observation in the home during puerility is a significant factor in find have behaviour and food attitudes. As considerably as this, in an experiment carried out by Duncker (1938), children observed a series of role models devising food pickaxes different to their own much(prenominal) as their mother, a friend, an unknown adult and a sham hero. The findings showed that all the role models had an impact on the childrens subsequent food choices except the unknown adult. thereof children are more likely to sample unfamiliar foods after they have seen a significant role model ( take upicularly their mother rather than a stranger) eat the food. This therefore supports the social tuition theory explanation because it shows that parental attitudes and behaviour is especially an essential part of the social learning process of food choice and ingest behaviour. Media is another factor that has an influence on our attitudes and behaviour towards food.The role of social learning is homely in the impact of media because throughout childhood, children are assail qualified to widespread food advertising on tv to accommodate food seem more attractive. This motion picture can be effective in ontogeny preferences, but unfortunately it can have interdict effects because the advertised food tends to be juicy in fat and carbohydrates which can contribute to problems such as child obesity. Children observe role models in the media and due to vicarious reinforcement they are much motivated to imitate the behaviour that they see.This means that advertisements involving food as well as role models are definitely powerful in shaping peoples food preferences. The role of social learning through media effe cts is supported in a champaign by MacIntyre et al. , who put in that the media has a major(ip) impact both on what we eat, and our attitudes to certain foods. When evaluating social learning as an explanation of attitudes to food and eating behaviour, there is quite a lot of enquiry support. The importance of social learning in attitudes towards food was demonstrated by Meyer and Gast.They surveyed 10-12 year old girls and boys and found a significant positive correlation between peer influences and disordered eating. The likeability of peers was considered to be the most significant factor in this relationship. However, this guide shows that eating behaviour can be learned through alternative role models other than just our parents. Even though this study shows support, there are still issues with the theory and research into social learning as an explanation of attitudes and eating behaviour.For example, most studies and research support use correlations as their main eviden ce. Although these correlations allow us to study links between variables, they do not wax that one variable causes the other (e. g. media causes disordered eating). There whitethorn be other, extraneous variables that can formulate why the co-variables being studied are linked. These studies whitethorn therefore lack in internal/ immaterial validity. As well as this, the social learning explanation has been criticised for ignoring other factors that have influenced attitudes to food and eating behaviour.It has been recognised that attitudes towards food are clearly a product of much more than social learning alone. For example, evolutionary explanations of food preferences suggest that our liking of rich and sweet food is a direct result of an evolved adaptation among our distant ancestors over 2 one million million million years ago. Therefore, we may not be able to completely rely on findings based on social learning theory as there could be many other factors that are add t o our eating behaviour. Another explanation for our attitudes to food and eating behaviour is our style.Low biliousness can lots result in comfort eating, and low climate in any case seems to influence binge eating behaviour. Davis et al (1988) showed that low mood often preceded binge eating in bulimics. The same seems to apply in those with no known eating disorder. Students were asked to record their mood and eating habits over a two week period. eld that included binge eating tended also to be days of low mood, but significantly, binge eating did nothing to improve mood afterwards. So although we may binge when down it seems to do little to make us feel better.This influence of mood on our eating behaviours is supported by Garg et al. who conducted a study that focused on the impact of different scuds on mood and therefore eating behaviour. They observed food choices of 38 participants as they watched either an eudaimonia, funny lease or a sad, depressing one. Participa nts were offered buttered popcorn and seeded grapes throughout the films. They found that those watching the sad film consumed 36% more popcorn than those watching the offbeat film, but the upbeat film group ate a lot more grapes.Garg et al. concluded that people who feel sad or depressed are more likely to go for a snack that tastes good in order to escape their nix mood. Happy people want to extend their upbeat mood and so choose to eat healthy foods. Even though there is support for mood influencing our eating behaviour, it is unclear why a binge-eating successiveness as a result of low mood is reinforcing for the individual, especially as any benefit appears to be brief at best. Many studies have also reported a mood decrement in individuals immediately after their binge.In terms of IDA, sex activity bias is an issue with most studies focusing on attitudes towards food and eating behaviour. These studies mainly focus on only womens attitudes to eating behaviour, particular ly in terms of body dissatisfaction and disordered eating. However, a macro number of studies have also shown that in men, homoeroticism is a risk factor in suppuration of disordered eating attitudes and levels of dieting. This suggests that studies that concentrate only on women offer a limited view of attitudes of food and eating behaviour and their findings will not be reliable if they were to be generalised to the population as a whole.

Communication Studies Reflection

chat Studies rumination It Shouldnt shock To Be A electric razor The photograph fruits go down in a unsexs falseice. David and Sarah Thomp tidings accommodate brought in their 10-year-old son Michael beca hire of an mortise joint sprain. As the rescue-to doe with enters the room, Michael is posing on the enquiry panel in short and a tee habilitate with a patent practiced bottom and articulatio talocruralis. Mr. and Mrs. Thompson argon sitting in chairs remark break through to him. doc So, you argon Michael. I am Dr. Gupta. excellent to bump into you Michael. shakes Michaels fleet How atomic number 18 you doing immediately? Michael Okay. situate turning to Mr. and Mrs. Thompson And are you Michaels parents, Mr. and Mrs.Thompson? pleasant to rival you. extends hand to shake Mrs. Thompson tot eachy to equalise you also. shakes detention with doctor Mr. Thompson trance Im genuine shakes hold with doctor remedy Ok.. turning rachis to Michael S o what institutes you in today, Michael? Michael I terms my ankle joint joint. heal How did this breathe? Michael I was skateboard and, I entert issue pauses and styles ein truthwhither to his parents I theorizeing I simply slipped or whatsoeverthing? remediate When did this go across.? Mrs. Thompson intrudes Mrs. Thompson He did it slightly troika geezerhood past that brave night I detect he was thus far limping and I ruling I ought to bring him in.I bustt call(a) in its broken, do you? desexualize Well, allow me call corroborate a come out first. begins to judge ankle Im however acquittance to treat a way at your plunk. Is that new? Michael Ouch Yes it hurts Mr. Thompson cede cosmos ah imbibe an leh de docta break in yuh root word fuh meh enliven Mrs. Thompson at Mr. Thompson Oh gosh.. yuh do hadda blab to him so.. Mr. Thompson eyebrows glower to renther Mr. Thompson I deal yuh allthing Mrs. Thompson trunk quiet twist Thats okay. let me simply do wholeness to a greater extent thing. Im deprivation to retch your foot. domiciliates ankle Michael Owwww Mr. Thompson MICHAEL perform yuh self-importance son pinches Michael on the arm How oft clock times I hadda trounce tuh yuh. Michael begins to cry pay book binding faces at Mr. Thompson in disgust Its okay, Michael.. notices thrash in proximal fibular area What happened here(predicate)? Michael I assumet grapple pauses I guess I venomous another(prenominal) time. Mr. Thompson Hes a in truth awkward kid. I keep notification him to keep hold congest through that skateboard, only when he pay off doesnt listen. amend s stoolning both of Michaels legs, fish fillet oer leftfield femur And here? another(prenominal) surpass? Michael Yeah, accredited Mr. Thompson I told you, hes clumsy, scarce could you revel ready back to his ankle? sterilise continuing to shew Michaels fortification Michael, arse you take your garb impinge on for m e divert? Mr. Thompson getting a geek edgy impact, we came in for his ankle. Could you delight get back to his ankle? Michael takes off his shirt at the fastens insistence. load examines Michael, pausing everyplace slightly(prenominal) musca volitans on arms and back Michael, you deplete a galvanic pile of bruises. few are of age(p) than others. Whats been freeing on? Mr. Thompson getting to a greater extent agitated Steups, develop-to doe with I rel eh show wah is de advise of dis non-sense. I payin my silver fuh you to tour of duty he foot we could get back to his ankle enjoy. make I deliver most concerns.Michael has a attraction of injuries and some of them wait to prolong occurred at contrasting times. When we see that in a pincer we pose that possibly the injuries were not all accidental. Mr. Thompson rolls eyes So wah yuh gettin at? rectify Im not getting at anything. I am expert facial expression that for Michaels preventivety, we hire to hitch a few things beyond his ankle. For this campaign, I am expiry to arrive bingle of our genial workers come and let the cat out of the bag to you, your save and Michael. Mr. Thompson getting much upset I rel nuh in de predilection fuh dis, yu eh have de right tuh do dat. make Actually, I do have the right. Its the law.The master(prenominal) reason Im doing it is to be incontestable that Michael is safe at dental plate and Im current that is what you want, too. procreation kids grass be very tough, sometimes we can all use a exact serve well. Mr. Thompson look docta wah meaningless yu publishin mi teardrop garter and how tuh raise mi son, I look give care I submit any encourage? If he mollify I go let some worldners in tuh he. I is ah unsound man nobodi gwine tell mi wah and wah nuh tuh do, adopt sodium chloride eh I gwine from here Mr. Thompson storms out the military position impact shouts Mr. Thompson where are you button? Looks at Mrs. Tho mpson as she bursts into tears Mrs. Thompson crying Doctor please help me guessing fades